PDF or EBOOK (Celebrity Inc) Ó Jo Piazza

REVIEW ´ eBook, ePUB or Kindle PDF ↠ Jo Piazza

SUMMARY Celebrity Inc ´ eBook, ePUB or Kindle PDF Ind celebrityMake no mistake Celebrity is an industry Never in the course of human history has the market for celebrities been as saturated as it is today Nearly every day most Americans will consume something a celebrity is selling a fragrance a sneaker a song a movie a show a tweet or a photo in a magazineWith the benefits of Piazza’s uniue access to the celebrity market Celebrity Inc explains in detail what generates cash for the industry and what drains value faster than a starlet downs cChampagne in twelve fascinating case studies that tackl. This review originally appeared on Feeding My Book Addiction concept of celebrity in today s information overloaded and social media saturated culture fascinates me I have no idea what useful skills the Kardashian clan has that allows them to command millions of dollars a year for appearances endorsements and their chain of reality television shows I often wonder why I m drawn to the tawdry tell all magazines at the supermarket checkout line rather than the ones with the delicious looking meals and promises of easy recipes inside I certainly don t understand Bieber Fever I think I m too old nor do I get why celebrities have so many followers on Twitter Yet none of these uestions or thoughts stop me from checking the Huffington Post s Celebrity page on my cell phone s HuffPost app at least once a day for the lastest celebrity gossip I find that the Huff provides me with a great overview of several celebrity media outlets so I only have to go to one place for all my news Yes I ve thought this out What does that say about me Well I m not so sure What I am sure of is that Jo Piazza s tell all book Celebrity Inc How Famous People Make Money is an eye opening and salacious account of the inner workings of the Hollywood Industrial Complex Us average people may think that Hollywood is teeming with talented and attractive people looking to create the next great American movie television show or musical album In reality the Hollywood Industrial Complex is the epitome of high school where who you are and your buzz at the moment aka popularity determines how much money you make which is really what it s all about That s right It s all about the cold hard cash That s why Angelina Jolie and Brad Pitt sold photos of their babies That s why Ashton Kutcher started making all those crazy videos of his company s office That s why hip hop stars are always arguing with each other or why any one who is anyone is lending their name and likeness to a bottle of perfume It s not about the person it s about the brand Kim Kardashian made smart choices in creating her brand She makes millions of dollars a year Paris Hilton on the other hand made poor choices and now she is a has been She s still a filthy rich has been but she s old news nonetheless Ashton Kutcher was a biochemical engineering major in college when he was discovered by a modeling agency He took his success and sought to make as much money out of it as possible He revolutionized the concept of online marketing Lindsay Lohan was once the teenaged it girl of Hollywood but she tanked her brand by not being able to stick to anything alcoholism sobriety acting singing even her sexual preferences Author journalist and resident celebrity expert Jo Piazza details the ups downs successes and failures of big named celebrities and wildly famous people to detail just how they make their money It s not from the movies television shows or record sales It s from the perfume sales appearances and product endorsements These are how the reality stars with no verifiable talent make their money The information Piazza presents in the twelve chapters of her book deal with everything from American Idol celebrity endorsed charities and perfumes how the Oscars are bought not necessarily chosen by merit and famous people can make money when they are dead Piazza is an engaging narrator whose real life experiences and first hand knowledge make her a fun and reliable guide on the adventure into the back door dealings of the Hollywood Industrial Complex More important than all of the information you ll learn Did you know that Puff Daddy s nickname came from his days of playing high school football at a private school in Westchester County New York p 135 this book will make you think As I read I kept wondering how I played into these money making ventures How have my choices as a consumer been influenced by famous people trying to make money I also felt an overwhelming sense of pride that I d never watched an episode of American Idol and that I had figured out that Heidi and Spencer from MTV s The Hills were hamming it up for the cameras especially Spencer But that s besides the point Celebrity Inc made me a better educated observer and consumer of entertainment pop culture Overall I thoroughly enjoyed reading Piazza s Celebrity Inc How Famous People Make Money It left me with a lot to mull over and a sharper critical lens to analyze pop culture and entertainment I highly recommend it to anyone with a healthy or unhealthy fascination with famous people and their net worth

CHARACTERS Celebrity IncCelebrity Inc

SUMMARY Celebrity Inc ´ eBook, ePUB or Kindle PDF E celebrities the way industry analysts would dissect any consumer brand“An economist at heart Jo Piazza has consistently dug deeper to try to figure out why celebrities behave the way they do and what the conseuences of their behavior will be This book puts celebrities in context but it also puts the consumer of celebrity in context No one should feel bad about enjoying pop culture but they should understand how it is being marketed to them Celebrity Inc gives the reader the tools to do exactly that” Bonnie Fuller President of HollywoodLifecom. Very interesting and extremely over priced at 1235 for kindle This was an engaging read full of funny commentary and interesting insightsThough not particularly interested in celebrity culture I stumbled across a reference to Piazza while off handedly researching the following uestion What does Kim Kardashian actually do And is it worth X million dollarsThis book not only answered that uestion but gave a fascinating insight into the celebrityentertainmentadvertising complex including an revealing chapter on how celebrities use twitter to leverage their fame into cashI would not recommend the kindle version though unless it drops in price to under 750 It simply isn t worth it unless you are a newcomer wishing to work in this industryhave a piece of coursework due relating to the topic and even then I would beware of using it as a reference guide despite having only a vague grasp on celebrity culture I spotted the odd factual error and the statistical analysis was sometimes weak and open to debate These things don t necessarily detract from the books value an engagingly written peek behind the curtain of celebrity inc but they do contribute to the vague feeling of being a ripped off

REVIEW ´ eBook, ePUB or Kindle PDF ↠ Jo Piazza

SUMMARY Celebrity Inc ´ eBook, ePUB or Kindle PDF Why do celebrities get paid so much than regular people to do a job that seems to afford them the same amount of leisure time as most retirees What do Bush era economics have to do with the rise of Kim Kardashian How do the laws of supply and demand explain why the stars of Teen Mom are on the cover of Us Weekly And how was the sale of Brad Pitt and Angelina Jolie’s baby pictures a little like a street drug deal After a decade spent toiling as an entertainment journalist and gossip columnist Jo Piazza asks the hard uestions about the business beh. How I Heard About The Book This book had been sitting in my Audible wish list for a while before I downloaded it so I can t recall the exact referal but I think it might have been mentioned in a Dan Kennedy newsletter a few months back The LessonArgument in Three SentencesThere is no real applicable lesson in here as the book is basically a documentary in print detailing how the uote unuote famous actually make their money and play the fame game It also talksreveals a lot about the mechanics of the entertainment business covering things like how to buy an oscar win I guess if you are trying to be the next Paris Hilton it may help you forecastprojectplan out your income streams but it s of a education on how the game is played than a playbook Why Read It Maybe you re not obsessed with celebrity like Fleur my wife is but if you are at all interested in learning the economics of fame this is well worth a read And if you re not overtly interested in discovering how celebrities earn their income you should Celebrity is one of the largest hottest and most in demand industries and as savvy entrepreneurs we should continue to stay abreast of other industries and how they work especially if we want to partner with a celebrity on an endorsement deal and there a are only a few better ways to get attention in this day and age than with a celebrity spokespersonKey Chapters Baby pictures how celebrities pit magazines against one another to bid for photos of their childrenReality TV how it works what it takes to get on a show how much of it is really real etcWeight loss can you believe some people gain weight just so they can get paid to lose it in the spotlightCelebutantes people who are famous for being famous and how to turn fame into a careerPerfume ever wondered why there are so many celebrity perfumes out there and why they re marketed the way they areFeuds how launching a fight even a fake one with another celebrity can mean you both make moneyInternet how Ashton Kutcher pioneered on Twitter and how celebrities are getting paid to advertise onlineAmerican Idol all about the show and how it was created to make money as well as the fame of those who do and don t winCharities how celebrities use charities to boost their imageConsistency the importance of maintaining a consistent and reliable image to Hollywood successFame after death some deceased stars are making money decades after their death than living onesConsumption Method AudioeBookPaperback etc Given it s not a how to style book that I felt I needed to take notes on I ve opted for the audiobook version There are some really interesting facts stats and numbers shared in the book that I would have liked to note down though and some reviews refer to charts and graphs being in the bookOther Similar Books Worth Checking Out Celebrity Leverage Insider Secrets to Getting Celebrity Endorsements Instant Credibility and Star Powered Publicity or How to Make Your Business Plus Yourself Rich and Famous Jordan McAuley If you want to go down the path of using a celebrity to promote your business project or charity Jordan s book covers the how to that Celebrity Inc left outTrust Me I m Lying Confessions of a Media Manipulator Ryan Holiday Ryan pulls back the curtains on the media and blogosphere in a similar way but Ryan mixes his own experiences in with the investigatorreporter angleWhat Was Missing The celebrity industry is so large that this book could become a series exposing every trick under the sun celebrities use to cash in on their fame There isn t one specific monetisation strategy I was left wanting to know about but a sports version of this book is something I would really enjoy


10 thoughts on “PDF or EBOOK (Celebrity Inc) Ó Jo Piazza

  1. says: PDF or EBOOK (Celebrity Inc) Ó Jo Piazza

    REVIEW ´ eBook, ePUB or Kindle PDF ↠ Jo Piazza Jo Piazza ↠ 8 SUMMARY PDF or EBOOK (Celebrity Inc) Ó Jo Piazza How I Heard About The Book This book had been sitting in my Audible wish list for a while before I downloaded it so I can't recall the exact ref

  2. says: PDF or EBOOK (Celebrity Inc) Ó Jo Piazza Jo Piazza ↠ 8 SUMMARY CHARACTERS Celebrity Inc

    PDF or EBOOK (Celebrity Inc) Ó Jo Piazza I imbibe gossip like a delicious low rent wine I check it every day whether it's LaineyGossip's at times condescending commentary or Anne Helen Petersen's academic capsule pieces I'm also an accountant So the lur

  3. says: REVIEW ´ eBook, ePUB or Kindle PDF ↠ Jo Piazza PDF or EBOOK (Celebrity Inc) Ó Jo Piazza

    PDF or EBOOK (Celebrity Inc) Ó Jo Piazza This was a great read on celebrity branding and how they capitalize on them

  4. says: PDF or EBOOK (Celebrity Inc) Ó Jo Piazza

    REVIEW ´ eBook, ePUB or Kindle PDF ↠ Jo Piazza PDF or EBOOK (Celebrity Inc) Ó Jo Piazza Jo Piazza ↠ 8 SUMMARY This is a very thorough analysis of the business of branding oneself to maximize total earnings throughout and beyond a lifetime of being a celebrity It was very well written and I really enjoyed the charts and graphs that supported the authors factsA great read by a person with years of experience in the industry Not only is it a great read

  5. says: PDF or EBOOK (Celebrity Inc) Ó Jo Piazza

    PDF or EBOOK (Celebrity Inc) Ó Jo Piazza Jo Piazza ↠ 8 SUMMARY REVIEW ´ eBook, ePUB or Kindle PDF ↠ Jo Piazza I really do wish Goodreads gave us half star options as this was definitely a solid 355 and almost a 4 star book but it got weighed down in a couple of chapters by a bit too much on the Hollywood Industrial Complex algorithm speak for me so I found myself skimming rather than absorbing But the rest is certainly eye opening and I'd recommen

  6. says: CHARACTERS Celebrity Inc PDF or EBOOK (Celebrity Inc) Ó Jo Piazza Jo Piazza ↠ 8 SUMMARY

    PDF or EBOOK (Celebrity Inc) Ó Jo Piazza This review originally appeared on Feeding My Book Addiction concept of celebrity in today's information overloaded and social media saturated culture fascinates me I have no idea what useful skills the Kardashian clan has that allows them to command millions of dollars a year for appearances endorsements and their chain of reality

  7. says: REVIEW ´ eBook, ePUB or Kindle PDF ↠ Jo Piazza PDF or EBOOK (Celebrity Inc) Ó Jo Piazza

    PDF or EBOOK (Celebrity Inc) Ó Jo Piazza Jo Piazza ↠ 8 SUMMARY REVIEW ´ eBook, ePUB or Kindle PDF ↠ Jo Piazza As an avid reader of celebrity gossip magazines websites and memoirs I thought I knew a bit about how celebrity works At the very least I knew celebs often court the press and get paid for photo ops But from rea

  8. says: PDF or EBOOK (Celebrity Inc) Ó Jo Piazza

    PDF or EBOOK (Celebrity Inc) Ó Jo Piazza Very interesting and extremely over priced at £1235 for kindle This was an engaging read; full of funny commentary and interesting insightsThough not particularly interested in celebrity culture I stumbled across a reference to Piazza while off handedly researching the following uestion What does Kim Kardashian actually do? And is it worth X million dollars?This book not only answered that uestion but gave a fascinating insight into the

  9. says: PDF or EBOOK (Celebrity Inc) Ó Jo Piazza

    CHARACTERS Celebrity Inc PDF or EBOOK (Celebrity Inc) Ó Jo Piazza REVIEW ´ eBook, ePUB or Kindle PDF ↠ Jo Piazza As a non consumer of most celebrity gossip based media the underlying subject matter of this book is outside the scope of what would normally get my attention After reading it however I almost think that on some level it's intentionally directed to people like me people who are less interested in the celebrity

  10. says: REVIEW ´ eBook, ePUB or Kindle PDF ↠ Jo Piazza PDF or EBOOK (Celebrity Inc) Ó Jo Piazza

    PDF or EBOOK (Celebrity Inc) Ó Jo Piazza 35 Interesting look at the very big business of celebrity especially from a branding standpoint Rounding down for a few things stated as fact that struck me as pure assumption or at least not very deeply investigated ie I'm not sure you can lay Jersey Shore and assorted Housewives and faux backwoods duck hunters suarely at the feet of the American consumer's insatiable need and absolve the media companies of any blame at all in

Leave a Reply

Your email address will not be published. Required fields are marked *

  • Paperback
  • 228
  • Celebrity Inc
  • Jo Piazza
  • English
  • 13 October 2020
  • null