Pdf/E–book [Contagious. Why Things Catch On] â Jonah Berger


10 thoughts on “Pdf/E–book [Contagious. Why Things Catch On] â Jonah Berger

  1. says: Pdf/E–book [Contagious. Why Things Catch On] â Jonah Berger

    Pdf/E–book [Contagious. Why Things Catch On] â Jonah Berger If this material is enough to cover an entire Wharton MBA course then I'm not sure what that says about Wharton's program There is just not that much information in this book far beyond common sense most people already intuitively know I had been looking forward to this book release as the topic is interesting and even possesses its own themed six characteristics conveniently ascribed the acronym STEPPS which the author Jonah Berger expla

  2. says: review Contagious. Why Things Catch On Pdf/E–book [Contagious. Why Things Catch On] â Jonah Berger Jonah Berger ë 3 characters

    Pdf/E–book [Contagious. Why Things Catch On] â Jonah Berger Contagious is a well written book for marketers full of interesting stories If you are interested why people talk about certain things than about others this book can explain it perfectlyHere is a link to the animated summary

  3. says: Pdf/E–book [Contagious. Why Things Catch On] â Jonah Berger

    Pdf/E–book [Contagious. Why Things Catch On] â Jonah Berger Sporting a business degree advertisingPRMarketing under my belt means that I view the world consumer and otherwise in a marketing sense Although I can predict trends and see market value; I was very curious about why ideas and brands affect us That is where Jonah Berger’s “Contagious Why Things Catch On” came into the picture “Contagious” begins with an almost 30 page introduction which appears to summarize the book in

  4. says: Pdf/E–book [Contagious. Why Things Catch On] â Jonah Berger Jonah Berger ë 3 characters

    Pdf/E–book [Contagious. Why Things Catch On] â Jonah Berger This is a fun book full of ideas for advertising new ideas or products It contains many good anecdotes about promotions that worked and didn't work For example there is a description of a youtube video that went viral that advertised a blender and boosted sales enormously Then there is a video that went viral and adverti

  5. says: review Contagious. Why Things Catch On free download Ö eBook or Kindle ePUB ë Jonah Berger Jonah Berger ë 3 characters

    Pdf/E–book [Contagious. Why Things Catch On] â Jonah Berger I picked this book up in my local library only intending to flick through a few pages Some 50 pages later I realised I couldn’t put the book

  6. says: review Contagious. Why Things Catch On Pdf/E–book [Contagious. Why Things Catch On] â Jonah Berger Jonah Berger ë 3 characters

    Jonah Berger ë 3 characters Pdf/E–book [Contagious. Why Things Catch On] â Jonah Berger This was the first of many reads recommended by Udacity in a marketing course I’m talking Needless to say after it I’m going to read all every book on the reading list

  7. says: Pdf/E–book [Contagious. Why Things Catch On] â Jonah Berger Jonah Berger ë 3 characters review Contagious. Why Things Catch On

    free download Ö eBook or Kindle ePUB ë Jonah Berger Pdf/E–book [Contagious. Why Things Catch On] â Jonah Berger Jonah Berger ë 3 characters Jonah Berger has given us a very good read that builds on Switch and The Tipping Point In essence we are introduced to a means to p

  8. says: review Contagious. Why Things Catch On Jonah Berger ë 3 characters free download Ö eBook or Kindle ePUB ë Jonah Berger

    review Contagious. Why Things Catch On Pdf/E–book [Contagious. Why Things Catch On] â Jonah Berger “Contagious Why Things Catch On” by Jonah Berger published by Simon and SchusterCategory – BusinessI can’t remember the last time a business book had me up all night reading Although I am retired I found this book fascinating on several levels Jonah Berger is a professor at the Wharton School at the University of Pennsylvania He has studied Marketing and has come up with six elements that will make a product “Contagiou

  9. says: Pdf/E–book [Contagious. Why Things Catch On] â Jonah Berger

    Pdf/E–book [Contagious. Why Things Catch On] â Jonah Berger Great marketing book and a good way to see why some of the dollars you spend are not working It's interesting to take the 6 factors discussed and review them against your corporate advertising Does your company have any ideas that

  10. says: Jonah Berger ë 3 characters Pdf/E–book [Contagious. Why Things Catch On] â Jonah Berger

    Pdf/E–book [Contagious. Why Things Catch On] â Jonah Berger You'd think a book that explores the mechanics of going viral would be well interesting that it would embody the concept it was exploring I found this dull and not terribly informative I noticed that a number of reviewers received free copies

Leave a Reply

Your email address will not be published. Required fields are marked *


  • Paperback
  • 240
  • Contagious. Why Things Catch On
  • Jonah Berger
  • Spanish
  • 23 October 2020
  • 9788498753233

review Contagious. Why Things Catch On

free download Ö eBook or Kindle ePUB ë Jonah Berger Contagious. Why Things Catch On review Ð 3 Al than advertising and far effectiveCan you create word of mouth for your product or idea According to Berger you can Whether you operate a neighborhood restaurant a corporation with hundreds of employees or are running for a local office for the first time the steps that can help your product or idea become viral are the same Contag. This was the first of many reads recommended by Udacity in a marketing course I m talking Needless to say after it I m going to read all every book on the reading list

free download Ö eBook or Kindle ePUB ë Jonah Berger

Contagious. Why Things Catch On

free download Ö eBook or Kindle ePUB ë Jonah Berger Contagious. Why Things Catch On review Ð 3 Why do certain products and ideas go viral Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagiousWhy do some products get word of mouth than others Why does some online content go viral Word of mouth makes products ideas and behaviors catch on It’s influenti. Sporting a business degree advertisingPRMarketing under my belt means that I view the world consumer and otherwise in a marketing sense Although I can predict trends and see market value I was very curious about why ideas and brands affect us That is where Jonah Berger s Contagious Why Things Catch On came into the picture Contagious begins with an almost 30 page introduction which appears to summarize the book instead of provoking interest causing some trepidation However moving past this initial caution opens up a book which combines a business marketing how to case studies sociology and psychology Using this uniue concept Berger strives to not just describe how to market ideas and brands but whyThe problem within Contagious lays in the lack of consistency Berger s writing is overly simplified for a general audience appeal It is bouncy too vague and doesn t dive deep enough or provide ample data leaving many readers with unanswered uestions This means that much of the information in Contagious is either not memorable or is common sense to those who either studied or currently practice marketing With that being said there are heavier science sections which creatively combine business with a description of human emotional and psychological responses Yet this demonstrates the inconsistency mentioned Plus it is very obvious that Berger has knowledge and passion and I can see why the university course he teaches is enjoyable I merely don t think he is an author per se not because of poor writing but because of poor presentation of stringing together ideasOn the positive side Berger doesn t just present case studies or opinions from sources but has instead conducted a massive amount of primary research along with his research assistants which is compelling and will draw the science readers to the pages This is supplemented by photos and chartsdiagrams which add to the substance of the text Further the information and studies are very current and recognizable which eliminated the issue of a dated piece although it will be dated in the futureBerger has the tendency to be repetitive within each chapter on matters being currently discussed and with re demonstrating past information Although this may be to make ideas stick natch it comes off as simply aiming to add pages to Contagious and not having enough new and conclusive statistics to share Contagious doesn t reveal any new marketing concepts and is simply an update to ideas marketers are already aware of making Contagious a light albeit entertaining read and best suggested as an intro to the field One must be careful though because sometimes Berger is very much in the know while other times he is uite out of touch such as when he describes 15 year old male teenagers watching cartoons on the couch when in actuality they are than likely masturbating to porn online The stronger portions of Contagious are clearly those relating to psychology sociology and behavioral economics Berger appears adept at these areas than marketing The conclusion this includes the Epilogue however is weak unbalanced and lacking any remarkable traits Despite my complaints Contagious is a uick 1 2 days read only 200 pages which will entertain with some useful uips for the entry level marketer or average reader It certainly isn t terrible it is simply light Contagious is worth reading if you have an interest in the area and plan to follow up with in depth reading The metal planet relationship A study of celestial influence reader It certainly isn t terrible it is simply light Contagious is worth Lord Tedric Alien Realms A star book reading if you have an interest in the area and plan to follow up with in depth 6 Verses That Can Change Your Life reading

Jonah Berger ë 3 characters

free download Ö eBook or Kindle ePUB ë Jonah Berger Contagious. Why Things Catch On review Ð 3 Ious is filled with fascinating information drawn from Berger’s research You will be surprised to learn for example just how little word of mouth is generated online versus elsewhere Already praised by Dan Ariely and Dan Gilbert and sold in nine countries this book is a must read for people who want their projects and ideas to succe. Contagious Why Things Catch On by Jonah Berger published by Simon and SchusterCategory BusinessI can t remember the last time a business book had me up all night reading Although I am retired I found this book fascinating on several levels Jonah Berger is a professor at the Wharton School at the University of Pennsylvania He has studied Marketing and has come up with six elements that will make a product Contagious The basic idea is to make a product viral that is to have the product spread either through word of mouth You Tube or any other method of getting your message out to the public It is also noteworthy that many of these methods are very cost efficientProbably the best way to interest one in the book is to cite a few examplesHow about a hot dog restaurant in New York that has a secret restaurant in the back that is only advertised by word of mouth The secret is you have to go into a phone booth and dial a number and a door will open giving you access to the restaurant Oh and at the end of the meal you are given a business card with the name of the restaurant on it Please Don t Tell and a phone number tell me you wouldn t tell your friends What caused a spike in the sell of Mars bars in 1997 NASA was sending Pathfinder to Mars A jump in sales that cost the company nothing and by the way the Mars was not named for the planet but the company s founder Franklin MarsA very entertaining informative interesting and easy read a book that should be read by anyone in business