E–book [Ethnicity Inc]


Ethnicity Inc

characters Ethnicity Inc Download ¼ Ethnicity Inc 105 John L. Comaroff õ 5 characters A Zulu ethno theme park named Shakaland; a world religion declared to be intellectual property; a chiefdom made into a global business by means of its platinum holdings; San “Bushmen” with patent rights potentially worth millions of dollars; nations acting as commercial enterprises; and the rapid growth of marketing firms that target specific ethnic populations are just some of the diverse examples that fall under the Comaroffs’ incisive scrutiny These phenomena range from the disturbing through the intriguing to the absurd T. I love the analysis and concepts tackled in this book But from a layman s perspective the learning curve for digesting the theory is a little too steep

Free read ☆ PDF, eBook or Kindle ePUB free õ John L. Comaroff

characters Ethnicity Inc Download ¼ Ethnicity Inc 105 John L. Comaroff õ 5 characters In Ethnicity Inc anthropologists John L and Jean Comaroff analyze a new moment in the history of human identity its rampant commodification Through a wide ranging exploration of the changing relationship between culture and the market they address a pressing uestion Wherein lies the future of ethnicityTheir account begins in South Africa with the incorporation of an ethno business in venture capital by a group of traditional African chiefs But their horizons are global Native American casinos; Scotland’s efforts to brand itself;. I found this book incredibly frustrating to power through despite my interest in the themes Comaroff discussed

John L. Comaroff õ 5 characters

characters Ethnicity Inc Download ¼ Ethnicity Inc 105 John L. Comaroff õ 5 characters Hrough them the Comaroffs trace the contradictory effects of neoliberalism as it transforms identities and social being across the globe Ethnicity Inc is a penetrating account of the ways in which ethnic populations are remaking themselves in the image of the corporation while corporations coopt ethnic practices to open up new markets and regimes of consumption Intellectually rigorous but leavened with wit this is a powerful highly original portrayal of a new world being born in a tectonic collision of culture capitalism and identi. Ethnicity Inc is a spellbinding look at how culture and identity have emerged as commodities freuently lucrative and hence contested in the contemporary world The book spans much of the globe and provides example after fascinating example of cultureethnicity for sale Native Americans relying on DNA analysis labs to divide casino fortunes Zulu businessmen playing up their native origins to consolidate their mining interests Bushmen shedding their jeans and tee shirts to don skins and beads for those tourists who want to see a real primitive culture the branding of Scotland as a science center for medicine the marketing of the Zulu Nation as a brand for heritage hungry African American tourists to consume the everyday items of particular cultures being patented or trademarked factions within tribes waging war in the courts to determine the authenticity of their claim to the name or property of a tribeAll in all the image is created of what could be called an end of culture There no longer is an authentic culture to witness as everything has been packaged for sale caricatured for popular tastes and expectations Even a dispossessed individual s own ethnic identity has become something to invest in developing one s own brand for tourists who may be hoping to coopt a piece of someone else s identity So in the increasingly shrinking planet filled with highly mobile global adventurers that which is sought is obliterated by this very act of searching Sad really that culture should end this way But the book does make one think about the ethics of ethnicity tourism and cultural consumption

  • Paperback
  • 236
  • Ethnicity Inc
  • John L. Comaroff
  • English
  • 08 March 2019
  • 9780226114729

6 thoughts on “E–book [Ethnicity Inc]

  1. says: E–book [Ethnicity Inc]

    characters Ethnicity Inc Free read ☆ PDF, eBook or Kindle ePUB free õ John L. Comaroff John L. Comaroff õ 5 characters I found this book incredibly frustrating to power through despite my interest in the themes Comaroff discussed

  2. says: Free read ☆ PDF, eBook or Kindle ePUB free õ John L. Comaroff E–book [Ethnicity Inc] John L. Comaroff õ 5 characters

    E–book [Ethnicity Inc] John L. Comaroff õ 5 characters Free read ☆ PDF, eBook or Kindle ePUB free õ John L. Comaroff I love the analysis and concepts tackled in this book But from a layman’s perspective the learning curve for digesting the theory is a little too steep

  3. says: E–book [Ethnicity Inc]

    John L. Comaroff õ 5 characters Free read ☆ PDF, eBook or Kindle ePUB free õ John L. Comaroff E–book [Ethnicity Inc] Ethnicity Inc is a spellbinding look at how culture and identity have emerged as commodities freuently lucrative and hence contested in the contemporary world The book spans much of the globe and provides example after fascinating example of cultureethnicity for sale Native Americans relying on DNA analysis labs to divide casino fortunes Zu

  4. says: John L. Comaroff õ 5 characters E–book [Ethnicity Inc]

    characters Ethnicity Inc E–book [Ethnicity Inc] Free read ☆ PDF, eBook or Kindle ePUB free õ John L. Comaroff Important book about the relationship between culture and market It asks a where is the ethnicity and by extension

  5. says: E–book [Ethnicity Inc] Free read ☆ PDF, eBook or Kindle ePUB free õ John L. Comaroff John L. Comaroff õ 5 characters

    E–book [Ethnicity Inc] I recommend this book for its content but had to slog my way through it It was a difficult read for me The information it provides however is very interesting

  6. says: characters Ethnicity Inc John L. Comaroff õ 5 characters Free read ☆ PDF, eBook or Kindle ePUB free õ John L. Comaroff

    E–book [Ethnicity Inc] John L. Comaroff õ 5 characters characters Ethnicity Inc An excellent analysis of the monetization of ethnic identifications Some absolutely fascinating ethnographic examples but of a panoptic summary than a rigorous engagement with one site

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